Estratégia de financiamento inovadora combinando recursos públicos com financiamento coletivo: o caso do programa Matchfunding BNDES+ Patrimônio Cultural

Abstract

There is a growing movement regarding commitment and joint efforts of communities, companies and governments aiming to provide social transformation in areas such as education, culture and environment. This article presents a case study of an innovative financing strategy in the culture segment: the Matchfunding BNDES+ Patrimônio Cultural program. This program is the largest public initiative in the world combining matchfunding and crowdfunding as well as the first of its kind in Brazil. By using a crowdfunding platform to match public funds with contributions raised from citizens, the program has one prominent innovative aspect: the leading role of society in choosing, financing and monitoring social impact projects. Furthermore, the model allows to finance a set of projects that normally would be difficult for a public organization to directly access and fund. It also promotes a qualitative change to nonprofit organizations, communities, companies and public sector networks.