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Title: O mercado consumidor de animação no Brasil
Authors: Nyko, Diego
Zendron, Patricia
Keywords: Animação (Cinematografia) - Indústria
Animation (Cinematography) - Industry
Animação (Cinematografia) - Aspectos econômicos - Brasil
Animation (Cinematography) - Economic aspects - Brazil
Participação no mercado
Market share
Issue Date: Mar-2019
Publisher: Banco Nacional de Desenvolvimento Econômico e Social
Abstract: Brazilian animation has been gaining strength in several media and with several audiences. Brazilian animated works fill the prime time of pay-TV channels and started appearing in national cinemas. They have also been receiving nominations and winning the top awards in world animation. This great potential for the development of animation in the country had already been identified by BNDES, but no estimates have been made of the Brazilian consumer market for animation. To conduct this evaluation, this article constructed a methodology based on publicly available consumption values, in premises established for the international market and extrapolated to the national market and in data available in studies already made at a global level. The value of the Brazilian consumer market for animation in 2016 is estimated at almost R$ 4.9 billion.
Other Identifiers: NYKO, Diego; ZENDRON, Patricia. O mercado consumidor de animação no Brasil. BNDES Setorial, Rio de Janeiro, v. 25, n. 49 , p. [7]-27, mar. 2019.
Appears in Collections:Produção BNDES - Artigos

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