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Title: Cultura, instituições e sustentabilidade: novos horizontes para a gestão de projetos
Authors: Balbi, Fernanda Menezes
Banco Nacional de Desenvolvimento Econômico (Brasil). Área de Comunicação e Relacionamento Institucional
Keywords: Patrimônio cultural - Brasil
Cultural property - Brazil
Administração de projetos
Industrial project management
Banco Nacional de Desenvolvimento Econômico e Social (Brasil) - Financiamento
Brazilian Development Bank - Financing
Matchfunding BNDES+
BNDES Garagem
Instituto Brasileiro de Museus
Planejamento estratégico - Brasil
Strategic planning - Brazil
Tecnologia da informação - Brasil
Information technology - Brazil
Issue Date: Dec-2019
Publisher: Banco Nacional de Desenvolvimento Econômico e Social
Abstract: As information and communication technologies affect society, regulatory frameworks and traditional sources of funding for culture, education and technological innovation come into crisis. It is up to managers, funders and sponsors to adapt to the emergence of new institutional and behavioral dynamics and to contribute to addressing digital disruption. This paper proposes to investigate the scenario of cultural and memory institutions, based on the Swot matrix of the Brazilian Museum Institute (Ibram), understanding that there are four lines of action to promote sustainability and to suggest the revision of models and practices based on understanding of concepts such as: cultural cycle; “knowledge” as a strategic asset; and complementary financing mechanisms; to enable new alternatives of monetization and high-impact social engagement for cultural and memory institutions, and also serves as a reference for formulating public policies aimed at valuing the Brazilian cultural heritage.
Other Identifiers: BALBI, Fernanda Menezes. Cultura, instituições e sustentabilidade: novos horizontes para a gestão de projetos = Culture, institutions and sustainability: new horizons for project management. REVISTA DO BNDES, Rio de Janeiro, v. 26, n. 52, p. 67-108, dez. 2019.
Appears in Collections:Produção BNDES - Artigos

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