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Title: How to strengthen urban micro-entrepreneurs: Bahia’s “Vida Melhor” Program
Keywords: Governmental coordination
Socio-productive inclusion
Urban micro-entrepreneurs
Bahia’s Vida Melhor Program
Urban development
Social programs
Informal market
Issue Date: Oct-2016
Publisher: World Without Poverty (WWP)
Abstract: The first WWP Case Study – part of a series on successful productive inclusion initiatives in Brazil – features the Bahia State Government’s Better Life (Vida Melhor) Program, launched in 2011 with a focus on vulnerable citizens working informally (e.g. street vendors, trash pickers and craft artists), excluded from formal labor markets and often ignored by official aid mechanisms. Through an innovative approach, the program developed a specific strategy aimed at the needs of this target group: self-employed, low-income workers, whose main characteristic is not differentiating the work resources from the family’s expenses.
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Appears in Collections:Casoteca: Políticas Públicas

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